Shoe 101

First of all, thank you for your interest in the shoe list.

To set proper expectation of this shoe list, please carefully review the following guidelines:

Amazon has recently implemented brand restriction across multiple categories, including shoes. The restricted shoe brands varies from sellers to sellers and newer shoe sellers have found more brands being restricted. Therefore, it would be difficult to produce a shoe list that would meet everyone’s situation. With that said, if you are new to sell shoes, I would recommend trying the a la carte list to get a sense of what brands are sellable-to you, personally. Alternatively, you can download the Amazon Seller app and do a quick search on “shoe” or any specific shoe brand, the app now can tell you in red letter whether you are restricted with a brand.

Since Jan.26, 2017, Amazon has rolled the shoe category under the bigger Clothing Shoes & Jewelry category. As a result, the sales rank for shoes all appear to be much higher than before. The shoe list has now adopted a new 100K (vs. previous 30K) sales rank as the default upper limit. In addition, whenever possible, the top 3% sub-category sales ranks are taken into consideration as well.

>>>Top 3% Shoe Sub-Category Sales Ranks Chart<<<<

1) Shoes are expensive to source, e.g. avg. buy cost is $45 for shoes on the list. Every shoe comes in
different sizes and colors, so the buying cost can really easily add up! That means one would need
sizable capital to begin with. $1K monthly budget is recommended for any attempt to create
consistent income stream from this category.

2) Be prepared for selling a pair of shoes in 2 – 3 months, sometimes even a bit longer. Shoes take
time to sell. One should not expect fast return on shoes. Other categories will be more appropriate if
fast ramp-up in capital is the main focus. Be prepared to spend at least 6 months to ramp up in
number of SKU and QTY.

3) Shoes has nominal 12%-15% return rate, higher than any other category. 99% of the return will be put
back on shelf to be sold as new, but there is a $4 return fee associated with every return. Personally I
have had return rate as high as 25% and they were mostly due to fitting issue. Return also means
delaying in time for the shoe to be sold.

4) The shoe list is not a “hand you the fish” list, so in order to generate consistent income from selling
shoes, one needs to learn how to source and sell and not be discouraged when some shoes are not
selling as expected. One needs to learn how to evaluate the finds on the shoe list according to one’s
own goal and criteria. The list only aims to save one’s time in finding shoes that have high profitability

5) One should have been actively selling on Amazon for at least 6 months. Think of selling shoes as
an advanced level of selling on Amazon. One should consider and invest in some kind of
personalized coaching if one is serious about staying in selling shoes for the long haul.

6) Re-invest the profit in sourcing more shoes can accelerate your growth.

7) Watch this webinar I did with ScannerMonkey group about selling shoes (2hr in length)

Now, after reviewing above guidelines, if you still think the shoe list is a good fit for you, please sign up for a plan that best suits your need and I look forward to working with you on the inside!